Your result
Your biggest lever: The math.
The model doesn’t work yet. If margin only shows up blended, it’s likely hiding at least one SKU or channel that loses money on every order — and growth scales that loss right along with the win.
What to do first
Rebuild contribution margin by product, not blended. Whatever’s negative there is the priority, before spending on anything else.
The math · 2.0/5
The model doesn’t work yet. If margin only shows up blended, it’s likely hiding at least one SKU that loses money on every order.
Growth engine · 2.2/5
Paid is carrying weight it shouldn’t. When most orders trace back to ad spend, the business is renting its growth instead of owning it.
The ceiling · 3.0/5
Growth’s uneven. One channel or segment is still pulling weight while others have gone flat — a mix shift, not a universal slowdown.
Read by Amit’s diagnostic model, not a template