MARKETER + ACCOUNTING = GROWTH OPERATOR

Growth marketer with
a 4.0 in accounting.
It's rare.

Naturally wired to see what'll scale, what'll stall, and where the next dollar of profit hides. A rare CMO/COO hybrid.

Let's talk →

Career Track

The path to today.

Learned a lot over the years.

Gas Accounting Analyst

Sequent Energy Management · 2010 – 2011

First job out of school, learned energy from the inside.

Financial Planning Analyst

CVR Energy · 2011 – 2013

Billion-dollar oil refinery, zero-tolerance precision.

Sr. Financial Planning Consultant

Copra Oil · 2013 – 2014

Deepened forecasting and modeling chops.

Operations Manager

Jumpcut · 2014 – 2015

Pivoted from finance into digital marketing.

Bootstrapper

Zirby · 2015 – 2016

Built an SMS SaaS product to 5,000 users.

Head of Marketing

Pistol Lake · 2017 – 2018

Discovered paid media, scaled spend 10x.

Performance Marketing Manager

DSTLD · 2018 – 2019

Led all marketing, built analytics from scratch.

Growth Marketing Manager

Buck Mason · 2019 – 2020

Owned paid social, search, and full-funnel strategy.

Fractional CMO

Saint Jane · Rowan · MATE · Others · 2020 – 2023

Multi-brand operator, pandemic-era growth engine.

GM / Integrator

Feals · 2022 – Present

Narrowly avoided the end and now we're scaling profitably.

The story arc — Part I

4.0 in accounting.
Billion-dollar oil rigs.

Graduated late with a Bachelors in Accounting, 4.0.

Spent my early career at billion-dollar oil and gas operations analyzing and forecasting the future.

The kind of work where a misplaced decimal can cost the company millions, and you your job.

Rigorous training that I deploy to this day.

How do I exceed sales targets, but maintain healthy net margins?

Sustainably.

That means discipline, process, clarity, and focus. Because that's what it takes to lead a team across marketing, operations, finance, and HR.

I have high expectations and lead with warmth.

I set clear targets, develop impactful strategies, deploy disciplined processes, and actually care about my team.

The story arc — Part II

Turnaround architect finds
performance marketing.

Years later I find myself in the startup world saving DTC companies from failing.

Marketing costs spiking.

Profitability? A pipe dream.

Turning them around forced me to grow, professionally.

The key was mastering marketing, but doing it profitably.

Enter my contribution margin era.

Marketing is the growth lever. But most people pull it without knowing what it costs.

I learned paid media, creative strategy, retention, CRO across platforms, and hit send to millions of inboxes. Millions in spend.

The difference is I know exactly what each dollar returns and whether the business can afford it.

Scaling isn't just spending more.

It's spending smarter, cutting what doesn't work fast, and doubling down on what does.

That's how you grow profitably.

The story arc — Part III

They hired a consultant.
They got an operator.

Found Feals. A premium cannabis wellness brand with a great product and a broken business.

Unprofitable. No systems. No real marketing infrastructure.

Used EOS/Traction to take the company from dead in the water to thriving, now scaling.

Came in as an outside consultant. Earned Head of Marketing, then GM.

Built the team from 7 to 16, and lead them across marketing, operations, finance, and HR.

Scaled spend. Fixed unit economics. Built the reporting. Ran the P&L. Accelerated R&D.

Not because someone told me to. Because I genuinely care about my team, our customers, and the product.

The kind of operator who treats your business like it's his own.

Jack of All Trades

Outside my 9-5.

Fueled by donuts 🍩. Builds furniture from plywood. Happiest outside. Will absolutely ruin a conversation with a pun.

Working with my hands

Inspo

Build

Final

Good Girl, @beansbarks

Puppy

Menace

Big Girl

The Steel Horse I Ride

Stock

Modify

Ride

Settling Down

Solo

Couple

DINKS

Ugly Duckling Story

Cute

Awkward

Adulting

Fixer upper turned flawless

Before

Demo

After

Let's connect.

Building something? Looking for an operator? Want to argue about the 2005 Prius? I'm around.

Growth marketer witha 4.0 in accounting.It's rare.